the Rich Experience of MOTIVATING

PEOPLE WILL ALWAYS FORGET WHAT YOU SAID AND MIGHT FORGET WHAT YOU DID BUT, WILL NEVER FORGET HOW YOU MADE THEM FEEL.

The power in this statement is impossible to calculate.  Much as people claim to be moved by careful logical decisions it is emotion that most often “wins the day”.  And all emotions in “customerland” start with how do I feel about this company.  Do I like it, is it easy to use, can I afford it…on and on.  But, the overriding principle is that of “satisfaction of perceived need”.  I don’t drive a Cadillac to get from A to B.

I drive it because it carries a certain prestige and sophistication that really has nothing to do with the machine.  It is all perception of value.  This perception of value has to have concrete components … good quality, solid construction etc.  But, again it is the understanding of the customers emotional needs that distinguishes SPECTRUM from all else.  Find out how now!

 

Do not hesitate

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